If you're not on Twitter, you might possibly still not know about this phenomenon (I didn't until yesterday).
Motrin released a snarky anti-babywearing ad in the hopes of garnering more pill-popping consumer support. What the company got was a big dose of mad mamas. Women started Twittering about the condescending ad in droves.
Here is a story about the flap in Ad Age Magazine that references Silicon Valley Moms Blog, the parent (?) mother group of the DC Metro Moms Blog I write for under Claire Jess.
There's another story (and the video) at Marketing Pilgrim. Check it out!
My take?
1) Disheartening that a company would come up with this ad.
2) Inspiring that so many mamas would rally to shoot it down.
Crossposted at Inexact Science: Raising Healthy Families
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